For all things motorcycling
For all things motorcycling

CGI provides Pata Yamaha's branding solutions for 2016 Wold Superbike season

Pata Yamaha Official WorldSBK Team is pleased to welcome CGI Creative Graphics International Ltd as it's new graphics and branding partner for the 2016 season.

With an almost 40 year history in the branding solutions industry, CGI is the ideal partner to manufacture and apply the full Pata Yamaha livery across the team's extensive requirements for the 2016 season. Responsible for branding the garage displays, race trucks and hospitality facility alongside numerous decal and graphic solutions, CGI provides comprehensive support across all areas of the production and installation process. From the riders' race numbers on the YZF-R1s to a full graphic wrap of the 12m trailers, CGI provides the Crescent-run Yamaha team with first-class presentation to equal its world championship aspirations.

Based in the United Kingdom and South Africa, CGI operates on a truly global level with clients in 26 countries and covering five continents. Focusing on the automotive, aerospace and leisure markets, CGI's partnership with Pata Yamaha fits perfectly with its already established outlook and the MOTUL FIM Superbike World Championship's global commercial reach.

CGI's visual identity was seen on track for the first time as part of the 2016 Pata Yamaha Official WorldSBK livery at Phillip Island, in Australia, last week when Alex Lowes and Sylvain Guintoli took part in the first race of the year on Saturday 27th February. The season continues next weekend as the championship travels to Thailand for round two, commencing on Friday 11th March.

Mel Goodliffe – Commercial Director – CGI Creative Graphics International Ltd:

“CGI are delighted to be working with the Pata Yamaha Official WorldSBK Team for the 2016 World Superbike season. The profile of the team and its race calendar sit perfectly with our aspiration to further expand our global footprint. Our heritage is built within the automotive sector with long-standing relationships with Ford, Toyota and General Motors and the addition of the Pata Yamaha Official WorldSBK Team to this portfolio is an exciting project.”


Paul Denning – Team Principal:

“When our existing graphics partner Sign Language became part of the Creative Graphics International group and Crescent began its WorldSBK partnership with Yamaha towards the end of 2015, there was a lot of change underway for both companies. The team – and Yamaha Motor Europe – are delighted to have secured an agreement with Tobin, Mel and the team at CGI to work together, with a focus on promoting CGI's wide-reaching global resource and capabilities, developing new business opportunities together and of course for CGI to help the Pata Yamaha Official WorldSBK team to be the best presented team in the WorldSBK Championship - from on-bike decals to complete hospitality livery consultancy, production and application.”

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